The New York Times Magazine logotype
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Reworked logotype for the cover of The New York Times Magazine’s Innovation Issue. Legibility is being put to the test. By abstracting the gothic… Read More
Reworked logotype for the cover of The New York Times Magazine’s Innovation Issue. Legibility is being put to the test. By abstracting the gothic script of the original logotype, it has been reduced to a seemingly arbitrary collection of geometric shapes. When viewed individually, each letter may be difficult to recognize but, when gathered together in the right order, the letters should create a logotype no less familiar than the original. As the brilliant type designer Zuzana Licko once said, “You read best what you read most.” Read Less
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