The New Business Class Print Campaign
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Print campaign for Cathay Pacific's new Business Class.
The new Business Class is now the world's best Business Class 
Cathay Pacific Airways
Voted 2012 Skytrax's World's Best Business Class
A new Business Class deserves a new print look. We enlisted the talent of award-winning photographer Pete Seaward and created print ads with a minimalist feel that let consumers focus on the seat –much like they would on a beautiful piece of design. We wanted to do justiceto the product, leveraging its fantastic design by treating it like a piece ofdesign instead of just another Business Class seat.

The campaign is one of the airline's most successful product launch.