• The new Business Class is now the world's best Business Class 
    Cathay Pacific Airways
    Voted 2012 Skytrax's World's Best Business Class
  • A new Business Class deserves a new print look. We enlisted the talent of award-winning photographer Pete Seaward and created print ads with a minimalist feel that let consumers focus on the seat –much like they would on a beautiful piece of design. We wanted to do justiceto the product, leveraging its fantastic design by treating it like a piece ofdesign instead of just another Business Class seat.

    The campaign is one of the airline's most successful product launch.