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Brand re-positioning, advertising art direction and tone-of-voice. Brief The Mill is a development by Wharfside Regeneration which has been on … Read More
Brand re-positioning, advertising art direction and tone-of-voice. Brief The Mill is a development by Wharfside Regeneration which has been on hold for several years. After completion the former flour mill along Ipswich’s waterfront will have been transformed into a hub for contemporary living and leisure. Take the existing logo and design a relaunch campaign for the regeneration project. Solution A strong use of brand presence to re-educate what the development has to offer. The new approach of ‘Space invaders’ communicates a fun and vibrant place. Site Hoarding, Brochure, Coffee Cup and Tote Bag. Initially produced whilst at White Space Design Ltd and revisited recently. Read Less
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