• The Meat Counter
    Burger and a beer. Done.
     
     
    The Meat Counter is a gourmet burger restaurant that believes people want a good burger and a cold beer, full stop. The idea to just 'cut the fat' and serve a very simple yet elegant product, that is versatile, to be able to sit 'in' or take 'out' and eat. My challenge, to design a brand that encapsulates the simplicity of the product and doesn't need and introduction. I wanted to capture the kitchens noises and atmosphere as a chef finishes cutting the meat and... 'bang' the cleaver is left in the cutting board.