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The Meat Counter is a gourmet burger restaurant that believes people want a good burger and a cold beer, full stop. The idea to just 'cut the fat… Read More
The Meat Counter is a gourmet burger restaurant that believes people want a good burger and a cold beer, full stop. The idea to just 'cut the fat' and serve a very simple yet elegant product, that is versatile, to be able to sit 'in' or take 'out' and eat. My challenge, to design a brand that encapsulates the simplicity of the product and doesn't need and introduction. I wanted to capture the kitchens noises and atmosphere as a chef finishes cutting the meat and... 'bang' the cleaver is left in the cutting board. Read Less
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The Meat Counter
Burger and a beer. Done.
 
 
The Meat Counter is a gourmet burger restaurant that believes people want a good burger and a cold beer, full stop. The idea to just 'cut the fat' and serve a very simple yet elegant product, that is versatile, to be able to sit 'in' or take 'out' and eat. My challenge, to design a brand that encapsulates the simplicity of the product and doesn't need and introduction. I wanted to capture the kitchens noises and atmosphere as a chef finishes cutting the meat and... 'bang' the cleaver is left in the cutting board.