The Manifesto for Entrepreneurs and Wannabes

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  • Stay curious.
    Embrace change.

  • The Internet has changed the way we access information, our purchasing behaviour, and how business works.

    For many business people the Internet is still a big unknown. Whilst we use it daily in our professional and private life we are often unclear on how to use the web as a business asset.

    The Internet combines a challenging mix of skills and knowledge and we often get distracted by focusing on the small details, leaving out the main question: ‘How can my website be profitable?’.

    This document tries to challenge you to think about your website from a consumer-centric perspective. It addresses clichés, preconceived ideas, and the most common issues that avert our focus on the important.

    Download the full PDF at

    Written By Simon Jansen