The MUG | Restaurant Branding Project
The MUG is a (concept) soup & sandwich restaurant locates in SOHO, New York. The restaurant promotes fresh ingredients and healthy eating lifestyle in the busy NYC.
I approached this project with the idea of to generate a unique and "full of surprises" environment for the customers.
The idea behind the restaurant name "The MUG" is that customers who decide to dine-in will have their order of soup serve in random selections of mugs. And for those who decide to order take-out can have their order place in the special mug-patterned packaging. The mug pattern that I used through out the project was originally hand drawn, and then vectorized through illustrator.