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About

About

The MUG introduces the new style of convenient and healthy eating— when freshly made soup marries the homemade bread and create whole tons of ene… Read More
The MUG introduces the new style of convenient and healthy eating— when freshly made soup marries the homemade bread and create whole tons of energy and nutrition. [[Restaurant Branding Project]] Read Less
Published:
 
The MUG | Restaurant Branding Project 
 
The MUG is a (concept) soup & sandwich restaurant locates in SOHO, New York. The restaurant promotes fresh ingredients and healthy eating lifestyle in the busy NYC. 
 
I approached this project with the idea of to generate a unique and "full of surprises" environment for the customers. 
 
The idea behind the restaurant name "The MUG" is that customers who decide to dine-in will have their order of soup serve in random selections of mugs. And for those who decide to order take-out can have their order place in the special mug-patterned packaging. The mug pattern that I used through out the project was originally hand drawn, and then vectorized through illustrator. 
 
 
 
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Process
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Process
 
 
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Process
Take out stickers