A comprehensive brand identity was created for the 300-bed,student housing development in downtown Buffalo. In less than a year, wegenerated over 1,300 qualified leads by employing a mixed marketing strategythat included a heavy dose of digital advertising. As a result, the Lofts’website averaged 4,000 visitors per month and the goal set for first year leasesales was exceeded by 20% in a highly competitive marketplace that includedseveral privately owned and well-established student housing developments.
The design of the Lofts at 136 website was two-fold:inspiring graphics and clean organization. The color palette and imagery evokea modern, inspiring collegiate atmosphere that promotes community pride andcreativity. The site is organized by college, which allows smoother navigationfor students and increased search optimization for advertising.