Art Direction / Layout
"The Let It Be Foundation™ is a 501 (c)(3) nonprofit organization that provides monthy support and services to Southern California families of children diagnosed with cancer and other life-threatening illnesses." The design challenge was to develop The Let It Be brand in a more contemporary and concise manner that can be carried across multiple platforms. The solution was to capture the essence of The Let It Be by using strong imagery and inspiring taglines in a more simplistic approach, targeting potential corporate donors and parents 30-45 years old, with children up to 18 years old. The art direction engages families and young children in a clean, yet fun and modern way.
The Let It Be marketing material includes buttons, stickers, t-shirts, posters, public service ads, brochures, and flyers that would be sent to donors, people of special interests, and seen around Chino and its surrounding areas. The nonprofit’s collateral would be sold on the E-commerce website to raise funds and awareness.