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I reclassified all the tea into five categories and separated them visually with color, different typefaces and small icons to represent each typ… Read More
I reclassified all the tea into five categories and separated them visually with color, different typefaces and small icons to represent each type of tea. In order to clearly position the brand on the shelf and elevate it’s perceived value, I wanted to avoid having many competing visual elements. So, the final packaging used only type to represent the design. Read Less
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OBJECTIVE_
The goal of this project is to repackage a tea brand, The Republic of Tea, which is a leader
in the tea industry. They sell various flavors of tea which are not currently easy to recognize by category. Beyond making the tea easier to identify, it is possible to make more physically appealing.
APPROACH_ 
I reclassified all the tea into five categories and separated them visually with color, different typefaces and small icons to represent each type of tea. In order to clearly position the brand on the shelf and elevate it’s perceived value, I wanted to avoid having many competing visual elements. So, the final packaging used only type to represent the design.