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Pop-up book about To he - a traditional toy/figurine. Made for children by a sincerely childlike mind, The Joyful Dough hopes to pay homage to on… Read More
Pop-up book about To he - a traditional toy/figurine. Made for children by a sincerely childlike mind, The Joyful Dough hopes to pay homage to one of the best-loved childhood memories. Sit back and gently flip the pages, let these pleasant little pop-ups do the time travel trick for you. Crowbar Awards 2012 - Bronze in Editorial Design Read Less
Published:
The Joyful Dough
 
Crowbar Awards 2012 - Bronze in Editorial Design
 
 
 
 
 
The brief
Using design to help record and preserve a culture subject. 

Tò he
Tò he is a traditional Vietnamese toy. It is made from sticky rice dough - size of a thumb.
 
 
Outcome: the Pop-up Book

Generations after generations, this colorful, edible figurine have soared up many children's imagination. However, with the recent flood of mass-produced toys and gadgets, Tò he is standing at the edge.

Made for children by a sincerely childlike mind, The Joyful Dough hopes to pay homage to one of the best-loved childhood memories. Sit back and gently flip the pages, let these pleasant little pop-ups do the time travel trick for you. 
 
 
 
 
 
Process:
 
Since Tò he is a rather personal experience,  I took this chance to create something more sincere rather than mere eye-candy visuals. Fortunately, the inputs I received from online survey were overwhelmingly positive. Participants had shared many suggestions and memoirs that I decided to put a whole page for their contribution. I went back to Hanoi for a week, trying to get my hands on anything available: records, interviews, field trip, mini To he stall at a local flea market fair.... 
 
 
After setting up my book by content and deciding on pop-up mechanism, I hand-drew everything and experiment with a range of finishing: digital processed, cloth printing, pastels... everything was trial-and-error.