The world wide web expands in a pace we never had dreamed of only a short time ago. It has become the most normal thing in the world to find information about anything, anywhere, fast. But; Who controls the traffic? Where & how is the data transported, distributed, sorted, stored? Is the information valid, complete, for what purpose is it written? Who analyses the data, and for what purpose? Knowledge is power, do we control it or are we being controlled?