The Incredible 3,50

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  • 2 films, 10 different endings and a Poster Boy that is one of the biggest stars in world football. All of that in just one place: The Incredible Kibon's Video Machine.

    For advertising the best-selling ice cream in Brazil, Tablito, we created, Tablito, we create a Youtube Brandchannel with a resource never seen before: Two players that, side by side, show situations which complement each other. But with one little detail that makes all the difference: Whenever someone pull the machine's lever, they see a new ending of the history.
  • Avertised brand: Kibon/Unilever
    Advert title: The Incredible 3,50
    Advertising Agency:, Sao Paulo, Brazil
    Agency Website:

    Creative Director: Rodolfo Barreto
    Art Directors: Daniel Schiavon, Carlos Pimenta, Leandro Bordoni
    Copywriter: David Levy
    3D/Motion: Wesley Martins Silva
    Account Maneger: Camila Costa, Juliana Possato e Marília Lazarin
    Planners: Fernando Diniz, Luiz Felipe barros, Caio Queiroz, Vera Lima e Ana Carolina Rocha
    Project Manager: Alexandra Gomes, Karen Hada e Mariana Gilioli
    Production: Teteu Savioli e Vivian Amodio
    Media: Camilo Otto, Carolina Lemos e Marina Bastos
    Film Production: Delibistrot Films
    Film Direction: Cláudio Cinelli
    Graphics: PixPos

    Published: October, 2012