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NFL Honors Company: NFL Category: Print / TV / Web / Stationery / Award Show Creative Director: Shandon Melvin Art Director: Mollie Wilkie Projec… Read More
NFL Honors Company: NFL Category: Print / TV / Web / Stationery / Award Show Creative Director: Shandon Melvin Art Director: Mollie Wilkie Project Manager: Andrew Conde Senior Designer: Khoi Phan The night before Super Bowl XLVI, the NFL will salute its best players and plays from the 2011 season with "NFL Honors," a star-studded football and entertainment event. The two-hour primetime awards special from the Murat Theatre in Indianapolis will air nationally on Feb. 4, from 9-11 p.m. (ET) on NBC. Alec Baldwin will host the show, which will feature a live performance from Lenny Kravitz. Seven of the awards being announced will be from the Associated Press, including the AP Most Valuable Player. Read Less
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Task: Create a 360 brand for the NFL Inaugural Honors award show.
 
For the first time ever, the stage is set for the crowning of the NFL's Greatest players. We had two months to develop the entire NFL Honors brand. First goal was to develop the logo, followed by the color palette, evolving into print collatoral and exhibition pieces.
 
This first ever multi-million dollar award show took place in Indianapolis, with the anticipation that it would develop into an annual event, every year the night before the Super Bowl.