Task: Create a 360 brand for the NFL Inaugural Honors award show.
For the first time ever, the stage is set for the crowning of the NFL's Greatest players. We had two months to develop the entire NFL Honors brand. First goal was to develop the logo, followed by the color palette, evolving into print collatoral and exhibition pieces.
This first ever multi-million dollar award show took place in Indianapolis, with the anticipation that it would develop into an annual event, every year the night before the Super Bowl.