The Imaginary Zebra is a series based clothing brand. (as oppose to seasonal based.) Seasonal collections allow companies to be organized and efficient, with each collection having distinctive features corresponding to the climate. It gives designers the opportunity to really dig deep on what they want to express every three months , but It doesn't have the characteristics that I envision for The Imaginary Zebra. With series based system, TIZ has the flexibility to create graphics and designs whenever ideas hit. There's no seasonal deadlines, but spur at the moment spontaneity.