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The 2012 TED Conference featured a simulcast lounge from the Syfy network entitled The Imaginarium. Inside, attendees were greeted with a variety… Read More
The 2012 TED Conference featured a simulcast lounge from the Syfy network entitled The Imaginarium. Inside, attendees were greeted with a variety of elements designed to intrigue and engage. The main focal point of the Syfy space was the brand's introduction of their trans-media platform Defiance. An immersion pod designed to bring attendees into the game was created in collaboration with game developer Trion to allow consumers to customize their own Defiance avatar and receive a beta-user account for the release of the game. In addition, iPad painting, life-sized Syfy creatures, simulcast stations, and the TED director's feed – offering real-time camera feeds from around the conference – were all part of the experience. Read Less
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The ImaginariumSYFY
In 2012 Sub Rosa introduced the GE Garages – a large-scale national program to reinvigorate America's interest in invention, innovation, and manufacturing. The program, which brings together collaborators such as TechShop, Skillshare, Quirky, littleBits, MakerBot, Inventables, Autodesk, and more, is a mix of education, hands-on workshops, and public works projects. Unveiled at SXSW, the first GE Garage undertook a partnership with BikeTexas to design and weld bike racks for the city of Austin's bike share program. Working with SXSW and local Austin attendees, 13 bike racks were created and donated to the city. The program continues to make stops at key cities and events around the country, training participants new and old in some of the latest manufacturing technology and reigniting a passing for invention and making things that only GE can inspire.
STATISTICS
64water-jet cut aluminum panels
130
gallons of water turning into fog
1
David Byrne paying us a visit

GALLERY