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About

The Hummus and Pita Co., located on the corner of 6th Ave and 17th Street in Manhattan, is a new fast casual chain specializing in all types of M… Read More
The Hummus and Pita Co., located on the corner of 6th Ave and 17th Street in Manhattan, is a new fast casual chain specializing in all types of Mediterranean cuisine. In order to stand out, it needed a branded experience that would last in the minds of their guests, making it the go-to for fresh, reliable, and authentic Mediterranean. From the beginning, we created a brand that would invite the customer in and surround them with more than just high-quality food. Through an in-depth exploration of marks, we landed on a stylized version of the classic hummus and pita dish. This iconic meal represents the community and authenticity that The Hummus & Pita Co. stands for. Armed with this logo, we applied its accessibility and warmth to the layout and decor of the restaurant - inspiring communal divisions of space, pops of bright colored murals, and the use of tactile materials such as warm stone, textured fabrics, and wood. By extending the environment in which the brand lives, The Hummus & Pita Co. offers its guests unbeatable Mediterranean food, served in a world of its own. Read Less
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