Add to Collection
About

About

The Hop Factory is a Craft Beer Cafe & Restaurant on Newcastle’s Darby Street that offers craft beer, specialty coffee and gourmet food. The ide… Read More
The Hop Factory is a Craft Beer Cafe & Restaurant on Newcastle’s Darby Street that offers craft beer, specialty coffee and gourmet food. The identity reflects their unique and ever changing range of craft beers. Playing with the double meaning of the word ‘Hop’ we chose the Jackalope as the bar’s mascot (an elusive mythical creature of North America), creating a symbol and identity system that embodied the qualities of craft beer in an unexpected way. Collaborators: Client: Matthew Jeffrey Illustration: Jace Prasil Read Less
Published: