During my second semester of the 2010-2011 term we were give a live brief working with The High Growth Foundation on a rebranding project. We were tasked to create a new logo and stationary set for the company. The High Growth Foundation is a project which helps SME and start up companies with things such as strategy and structure.
The logo I came up with used the flower as its main image with the text underneath written in Triplex as it had a flowing nature that made it look like the stem. I went with a modern vector style flower to symbolise how The High Growth Foundation can help companies flourish .
My design was one of five to be chosen and I then pitched to a group of The High Growth Foundations employees however I my design was not chosen.