The Hangover Book
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About

About

The expressions for 'hangover' vary greatly from country to country. In German the word translates as 'male cat'. In this brochure we introduced … Read More
The expressions for 'hangover' vary greatly from country to country. In German the word translates as 'male cat'. In this brochure we introduced the world's 10 most famous 'male cats' using amusing stories, radical images and dubious household remedies. Read Less
Published:


The Hangover Book
"Almost everyone is familiar with the feeling, after a long and merry night spent out drinking – the hangover.
The definitions for this feeling vary from country to country. According to the German “Hangover” also known as “Kater” (which literally means cat) the booklet illustrates the world’s ten most famous hangovers in funny stories, radical images and dubious household remedies." - Red Dot

Client: Boehringer Ingelheim
Agency: Havas Worldwide
Creative Direction: Martin Breuer
Book Layout: Michel Becker
Illustration: DXTR

Awards:
Art Directors Club Germany  2012 / Silver / Category: Illustration
Red Dot Award 2012 / Best of the best / Category: Illustration


 
Illustrations:
1. Kater (Male cat)  / Germany
Origin: Name comes from a beer called "Kater"
Anti hangover recipe: Fresh owl eggs


 2. Tømmermand (Carpenter) / Denmark
Origin: Roofing ceremonies/Carpenters
Anti hangover recipe: Smut/Lamp black and milk


 3. Hangover / USA
 Origin: Native American / Firewater / Hanging around
Anti hangover recipe: Pecker of a swallow and myrrh



 4. Resaca (Sea erosion) / Spain
Origin: To be flooded
Anti hangover recipe: 1/2 Lemon in armpit

 

5. Babalas (The morn after the day before) / South Africa
Origin: Zulu
Anti hangover recipe: Sheep eyes in tomatojuice



 6. Gueule de bois (The wooden jaw) / France
Origin: Wooden cognac barrels and drinking vessels
Medieval anti hangover recipe: Red wine mixed with garlic



07. Suri (Dizzy) / Bavaria

Origin: "Sorry". Also a word for feeling dizzy
Anti hangover recipe: Two egg yolk's in noodlesoup with cognac




 8. Baksmälla (Throwback) / Sweden
Origin: Relapse or to suffer a setback
Anti hangover recipe: Fresh eel and almonds



 9. Pochmeliye (Drunken stupor) / Russia
Origin: Knocking in the head
Anti hangover recipe: Cigarettes in coffee / More Vodka



10. Krapula (Crap) / Finland
Origin: Crap protein often was responsible for the hangover
Anti hangover recipe of Finns that moved to Haiti: Voodoo (13 pins into the cork of the bottle)
 



The Book / Brochure
Language: German
24 pages