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About

On December 21st 2012, DIY superstore chain HORNBACH buys a Russian Tank. Within six months, it gets transformed into one of the most extraordina… Read More
On December 21st 2012, DIY superstore chain HORNBACH buys a Russian Tank. Within six months, it gets transformed into one of the most extraordinary tools. The HORNBACH HAMMER. Made from real tank steel. Strictly limited. Read Less
Published:
The HORNBACH HAMMER
Integrated campaign
Webfilm & TVC.
Exclusive packaging.
Website for desktop and mobile devices: hornbach.de/hammer
Website for desktop and mobile devices: hornbach.de/hammer
Billboards.
Posters.
Out of home.
Special events for the last 700 hammers.
Credits
Client: HORNBACH
Agency: HEIMAT, Berlin
CEO: Matthias von Bechtolsheim
CCO: Guido Heffels
Account Director: Maik Richter
Account Managers: Christina Walke, Fabian Stein
Creative Director: Kai Heuser
Copywriter: Mirjam Kundt, Gun Aydemir, Katja Gottfried, Sabina Hesse, Matei Curtasu
Art Direction: Susanna Fill, Teresa Jung, Henrik Schweder
Art Direction Digital: Christopher Brinkmann, Andreas Fernhede Dagman, Kenzi Benabdallah 
Design: Jared Leistner, Maria Botsch, Christoph Bruns, Benedikt Gansczyk
Illustration: Martijn Koster
Agency Producer: Kerstin Heffels (FFF), Florian Hoffmann (Vertikal), Jan Paul Schwarz (Vertikal), Carola Storto (Print), Dajana Thieß (Print)
Documentation: Cem Kaya, Boris Kraschin
 
Digital production: Webguerillas 
Postproduction: Recom, Sublime
Prepress: Dangerous, Juan Gallwitz
 
TV-Production: BigFish
Producer: Andrea Roman-Perse, Jakob Rühle
Director: Tobias Perse
Camera: Casey Campbell
Editor: Kai Kniepkamp
Music: Thomas Berlin (Berlin Audio)