Early in the project our main idea for the tv commercial was that the green bag shoud be giving a presentation of the green bag, like a lecturer does. We wanted him to greet the audience, dim the lights, turn on his projector and start the show. This later became rejected due to the length of the commercial. Our cusomer wanted more time on the main presentation and less time showing our little friend preparing.
Here are some sketchwork from the design process. These are all made by our talented character designer, Anders Ehrenborg.