The Great Escape

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    The Great Escape is a bookshop that specialises in design, arts and crafts. It is the ultimate urban hideaway for anyone and everyone who is curious. It is a place that celebrates books and offers a chance to while away from the mundane to the reader’s most inner worlds.
    With this in mind I designed a logo and an identity based on typograpic negative space - revealing the inner shapes of the letters and using them to create patterns and other various elements.
  • photography
     
  • logo + colour palette
  • logo variations 
     
  • patterns + various elements