The Grand Daddy Hotel 'Because' Campaign

  • 119
  • 4
  • 1
  • The Grand Daddy Hotel
    Because Campaign

    This campaign won a silver Loerie in the student category in 2011. The concept was simple. With such a fresh venue, who needs a reason to go there? This resulted in hundreds of reasons to go. Feckless, flippant, entirely cheeky lines were written and placed on a vast range of collateral, from 'do not disturb' signs to stickers to ambient decals.