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The 'Because' campaign was based on the flippant premise that you don't need a reason to go to The Grand Daddy. The Campaign dramatised the idea … Read More
The 'Because' campaign was based on the flippant premise that you don't need a reason to go to The Grand Daddy. The Campaign dramatised the idea that silly, frivolous, light hearted reasons are reason enough to go to the Hotel, reflecting the lifestyle of the consumer as well as the product's attitude. Read Less
Published:
The Grand Daddy Hotel
Because Campaign

This campaign won a silver Loerie in the student category in 2011. The concept was simple. With such a fresh venue, who needs a reason to go there? This resulted in hundreds of reasons to go. Feckless, flippant, entirely cheeky lines were written and placed on a vast range of collateral, from 'do not disturb' signs to stickers to ambient decals.