The Good Store
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New retail store and extensive product line for the GOOD STORE.
The Good Store
Package Design 4 /// Duration: 10 weeks

Create an entirely new retail store experience and extensive product line for an existing store, or new store concept. Consider what the store provides: location, architecture, etc. 

As designers, it has become our job to think about what we consume, use, and how we design, so it felt natural to carry this message forward to this project, and found the solution in The GOOD Magazine.
GOOD Worldwide, LLC. is a media platform that promotes, connects, and reports on individuals, businesses, and non-profits “pushing the world forward.” GOOD produces a website (, a quarterly magazine, online videos, and events highlighting examples of what is sustainable, prosperous, productive, creative, and equitable.
The content covers a variety of topics, including the environment, education, urban planning, design, food, politics, culture, lifestyle, technology, sex and health. We felt that the next step for GOOD is to open a branch of stores, in specific cities and locations, that only sell products with the same concept and goal: to push the world forward.

Concept: Universal good.