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About

In the age of packaged food, The Good Chain grocery store came about as a beacon of hope. By eliminating the fuss of middlemen and effectively r… Read More
In the age of packaged food, The Good Chain grocery store came about as a beacon of hope. By eliminating the fuss of middlemen and effectively reducing food miles, this little store attempts to give back to the farmers what they really deserve. Our objective was to tell the story of The Good Chain and give great in-store experience to its customers through design. The fact that the brand directly connects the farmer with the consumers was represented with a seamless line art that ran all across the store. To make the experience more personal, we hung candid portraits of real farmers and juxtaposed them with glamorous shots of vegetables and fruits. The residents of Bangalore, India have welcomed the store into their neighborhood as a warm and friendly grocery store. The store is one-of-a-kind in the country in terms of design concept and experience. The store promotes awareness about food miles and leaves its consumers with a sense of responsibility. Read Less
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