• Words Matter is probably one of the most rewarded campaign in Canada through the past 6 years, starting from NY Festival to Cannes, Marketing Awards, Clio... name it.
    INMA (the Newspapers and Magazines Wordwide association) voted it as the Best Worldwide Ad Campaign for a newspaper in 2010, and it was finalist again last year.
    This is just a personal selection of pieces I particulary loved to work on as a creative director. The entire campaign counts more than 20 TV commercials, 30+ radio commercials, 250+ print executions and of course 20+ web/mobile iterations.
    More than 20 creatives worked on this campaign. And I want to thank them again.
  • The Gazette Twitter edition is an actual edition of the newspaper covered by real tweets by the editorial department of The Gazette, for one special day.