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This is a class project for Packaging Design. Objective was to choose an existing lego set of around 90 pieces, rebrand the set and create the pa… Read More
This is a class project for Packaging Design. Objective was to choose an existing lego set of around 90 pieces, rebrand the set and create the packaging for it. This project included Rebranding, logo creation and packaging design. My concept: Lego has created a new Brother's Grimm line which can grow as the fan base grows. The possibilities are endless with the Grimm Lego line. The target audience: Youthful women who still enjoy building lego sets, but would like something a little more dark and mysterious. Read Less
Published:
Grimm Logo 
(2014 Silver Student Addy for Grimm Logo)
The Frog King Logo 
Package Design for The Frog King Lego Set
(Winner of 2014 Gold Student Addy)
Pages of Book and Details
Pieces were drawn in illustrator using a perspective grid.
Photograph for the Grimm Lego Set Campaign
2013 Amy M. Fisher
Set constructed using instructions.