The Frenchie

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  • Identity & photography for food market stalls in London selling high quality french street food.

    The brief was to come up with something authentic, accessible, modern yet rustic identity to support the market stalls.

    The idea was to keep it simple to make sure it still looked individual. The logo combines both a modern and a classic looking typeface, based on many food shop signs in France. I chose to keep the rest of the stall menus handwritten to emphasize authenticity and personality.