The Ford Story Redesign

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  • The Ford Story Redesign
    It became obvious Ford could not rely on the press to tellits story. The company needed a forum tocommunicate directly to consumers and influencers a forum that offeredtransparency and energized advocates. Ford needed to become more human, and tapinto the passion owners and stakeholders felt about the brand. And, most importantly,give them a voice with which to share their passion.