The Five Day Bribe

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  • The Five Day Bribe
    Self Promotion Item
  • BRIEF: 
    Getting your foot in the door isn’t easy, so create a self-promotional item that will help you to sell yourself to a design agency, with the aim of getting a work placement. 

    SOLUTION: 
    One of the best ways to persuade someone to do something is through a bribe, so my solution was to bribe the agency in a comical and humorous way, but not just one bribe that they may enjoy and remember for 30 seconds then throw away. A new bribe sitting on their desk every morning for when they arrive at work, AKA the Five Day Bribe. 


    DAY ONE begins with a nice simple traditionally styled bag of sweets to tempt their sweet tooth. The bag is lined with my CV and a business card is attached to the sweets. The slogan used suggesting that they can have a pretty sweet designer who can create a positive effect, just like the sweets.
  • On DAY TWO if they have not gotten back to me I offer them a six-pack of refreshing cold beers. The copy that features enforces the point of me being a young and refreshing designer whilst still in keeping with the theme of the bribe. 
  • On DAY THREE if I’ve still not heard anything back from the agency, I step up the game. They will receive a small brown package with a wad of ‘£50 notes’ in. The counterfeit money features my face and my details on the back, with the idea of the bribe suggesting that I can be cheap labor for their agency, whilst again still in keeping with the theme of the bribe.
  • By DAY FOUR if I’ve still not had a response from the agency, I take the bribe to the extreme and give them ‘my left kidney’ to show them how determined and audacious I can be. In a humorous way it shows the lengths I will go to, using the old saying of ‘giving your left kidney’ to get something you really want. 
  • On the FINAL DAY if I’ve still not heard anything back, the bribes clearly aren’t working! So I make one final attempt to sell myself to them and to try and bargain for just five minutes of their time for a chat. I enclose another copy of my CV just in case they fancied finally giving it a read after hopefully being impressed by the bribes.