The 20th Anniversary project was huge. The poster idea began as you see above only I wanted to use actual actors standing in for the part of the jester. Once I sent them a draft they fell in love with the simplicity of the illustration, easy for me! I just wanted the three shows to look completely uniform and work as a tri-force of power as it were. The icon for the t-shirt begins a journey which in 2013 has resulted in the redesign of the Factory's entire identity (see my Street Justice poster). The jester is 20 years old and I thought after this season it's time to make a change. Still love that jester though, glad I salvaged him in part.