Add to Collection
Tools Used




Brand repositioning for luxury brand leather goods manufacturer.
The English Belt
The company manufacture leather goods for luxury brands who want craftsmanship and a genuine made in England product.

The company had traded under the name Regent Belt for many years, producing their own lines and also manufacturing for luxury brands worldwide. Creating the new brand "English Belt" was to reinforce their manufacturing capabilities, making a clear distinction from their own products. Northampton is the hub of leather goods in Britain and it's reputation is revered Worldwide. The brief was to create an identity that would communicate English Heritage and traditional craftsmanship.

This is some of the development work I did for them along with the chosen identity and some brochure spreads.