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It's been a VERY long time since Johnnie Walker has released a new blend for worldwide consumption. In the fall of 2011, however, they did just t… Read More
It's been a VERY long time since Johnnie Walker has released a new blend for worldwide consumption. In the fall of 2011, however, they did just that. Double Black, a blend formerly relegated to duty free, became the US's newest whisky offering. We were tasked with driving consumption, and did so by releasing the Double Black Countdown. Ten days before the launch we titillated Facebook fans and Striding Man Society members with unlockable clues leading up to the big release, giving them the chance to hear the news a few days before the general public. Read Less
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It has been a long time since Johnnie Walker has released a new blend for worldwide consumption. In the fall of 2011, however, they made the amazing decision to release Double Black, a blend formerly relegated to duty free. We were tasked with driving consumption, and did so by releasing the Double Black Countdown. Ten days before the launch we titillated our Facebook fans and Striding Man Society members with unlockable clues leading up to it's big release, giving them the chance to hear the news a few days before the general public.