The Dots – Package Design

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    The Dots
    The design aims to establish a unique look-and-feel for packaging of the Dots bag.
    The idea of the packaging is to give visibility to the bag, maintain simplicity while at the same time to bring-out the personality of the brand.

    The design maintains simplicity with the usage a predominantly white base, with accents of subtle grey hues, while the sides of the packaging is dressed up by a graphic leveraged off the dots pattern
    of the bag and the letters to form a key branding message – ‘Wearable Fun’.
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