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About

About

An identity concept for a cupcake shop in Qatar.
Published:
The Cupcake Factory
Branding & Identity
The Cupcake Factory logo uses a multitude of multicoloured dots to create the shape of a cupcake. The playful typography is used to compliment the cupcake icon, and position the brand as sweet, youthful and light-hearted. By playing with the multicoloured dots, the logo can be easily incorporated to create a compelling brand extension.