I created a brand identity for a new type of tea that was to enter the market. The target audience was 24-44 city dwellers who had a taste for design and the arts. The competition was Dr Stuart’s, Dean and Deluca and Pukka teas. I created the brand Cosy’s and sub-brand Mr. and Mrs. to attract both male and female audiences. Fun taglines were created such as ‘milk the moment’ and ‘fell off the bandwagon’ and different ‘wooly’ packaging was created to entice different audiences to buy the product. I proposed branded tea bag tags, aprons and hot water bottle covers too. This project never came to fruition but it made me feel warm inside anyway.