The Cosmopolitan of Las Vegas / Digital Experience
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About

About

Digital Kitchen approached the portals as digital canvases and the entire resort as a curated art gallery. The creative team invented a narrative… Read More
Digital Kitchen approached the portals as digital canvases and the entire resort as a curated art gallery. The creative team invented a narrative showcase incorporating elegant, fantastical, and often poetic interpretations of life travels in an enlightened, lucid dream, blurring the lines of past present and future into one classic-timeless visual style. The narrative spoke directly to the hotel’s target audience, the Creative Class, 59 million Americans who are open minded and enjoy adventure. Each story within the narrative tied together evolved throughout the day and had the flexibility to be tailored for special events such as New Years and Chinese New Year. Read Less
Published:
OBJECTIVE: Define the essence of the brand using the digital architecture of the building.

SOLUTION: We crafted a living narrative that incorporated elegant, fantastical, and often poetic interpretations of life’s travels. The immersive experience surrounded guests during their stay, playing out on more than 500 displays embedded in and on the building.
by
Head of Creative Mark Bashore
Executive Creative Director: Anthony Vitagliano
Creative Director Chad Ashley
Creatives Elliot Lim, Todd Kumpf, Jeremy Stuart and John Roden
Writer Tony Pawela
Editor Mike Alfini
Executive Producer Jeff Brecker
Head of Production Colin Davis
Senior Producer Brian Behling