Master's degree project for Typographic Studies. The objective was to demonstrate the origins of the constructivist artistic movement through clever use of symbols, colors and shapes and, at the same time, explain what constructivism was and how it influenced typography.
Founded in 1913 by Vladimir Tatlin, the Russian Constructivist movement developed from Cubism, Italian Futurism, and Suprematism in Russia, Neo Plasticism in Holland, and the Bauhaus School in Germany. The term Constructivism is used to define non-representational relief construction, sculpture, kinetics, and painting. As a response to changes in technology and contemporary life, it advocated a change in the art scene, aiming to create a new order in art and architecture that referenced social and economic problems. The movement’s first Constructivist manifesto was written in 1921 when the First Working Group of Constructivists was formed in Moscow. The style was initially supported by the Soviet Regime, but later was deemed unsuitable for mass propaganda reasons. Following this decree, Gabo and Pevsner went into exile while Tatlin stayed in Russia.
Constructivism was one the first movements to adopt a strictly non-objective subject matter. The movement’s work was mainly geometric and precisely composed, sometimes through mathematics and measuring tools. They favored the basic shapes of squares, rectangles, circles and triangles. Their aim was to depict the dominance of the machine in the modern world and its triumph over nature.