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My objective for The Coco Bean was to create the next place to be for college students, especially the environmentally conscious college students… Read More
My objective for The Coco Bean was to create the next place to be for college students, especially the environmentally conscious college students. This chocolate and coffee shop is not only green, all the coffee is songbird friendly and organic. Read Less
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The Coco Bean
Branding and Identity Program
My objective was to create the next "place to be" for college students, especially the environmentally conscious college students. The Coco Bean is a chocolate and coffee shop located in Acorn Alley in Kent, Ohio. It is a place where you want to be not only because of the organic chocolates and coffee but because of the atmosphere. It has an eclectic feel of the new and the old; retro meets modern. The cozy warm feeling you get from the earthy color palette makes it a great place to relax with friends, Not only do they have an old record player and huge collection of art inspired magazines, they also welcome you to bring in your own records or 45’s to play whenever you'd like. You may run into people passing through to get coffee before their class or ones just coming in to sit and brainstorm with friends for their next big project. It's a trendy spot; a place you can go to sketch or to skip your first class to finish studying for your test. With super convenient hours, low prices, and a friendly staff, The Coco Bean differentiates itself from any other chain. Not only do we have Fair Trade Certified & Organic chocolate and Songbird Friendly coffee, we also have relationships with our customers that you do not experience in other places. 

Initial logo sketch

Final logo rendering

Illustration for use throughout the brand