CREATIVE DIRECTOR; Bruce Hamilton
CREATIVE/DESIGN/TYPOGRAPHY; Di & Stephen Fuller
Eleven approached Di to help with their up coming Annual Report for the newly re-branded PSIS - The Co-operative Bank. The agency had been asked by the client for something 'different'. So Bruce and Di did just that. A calendar style Annual Report was created based on the theme of 'Time and Change'.
It reflected on key defining moments for the Bank from the very start, leading up to where they are now, and looking to the future. The report was drilled and bound like a calendar to give it the edge of difference. The financials, a separate booklet, was also bound and drilled in the same format. The annual report celebrates a new beginning for The Co-operative Bank and defines just how different they are to any other bank.