The Clorox Company - ABLE Logo Design

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  • Logo Design
    ABLE, The Clorox Company
  • In 2007, I designed a logo for what was known as AAERG (The African American Employee Resource Group at Clorox). In Fall 2010, the organization shifted their focus, and subsequently changed its name to ABLE (African Americans Building Leadership Excellence). Below is some of the concept art presented to the group, as well as the chosen logo design. Some of the concept art is based on initial sketches and ideas from Accassio Fairley (a member of the Atlanta ABLE chapter).