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About

About

The Classics
Published:

Conceptual Student Work
Art direction / Logo / Illustrations / Packaging / Motion Graphics

The Classics Collection is an on-demand movie network that showcases iconic movies. Usingminimalist graphics and bright primary colors, old classic movies are carriedonto a new generation in a trendy way, targeting young adults ages 18 to 24. To keep the nostalgic essence of TheClassics, special edition DVD packages were created to mimic old film rolls,creating a high consumer value for the product. DVDs and promotional items would be sold on the E-commerce website. The Classics direct response motion graphics ad would be seen on TV and online to promote the network. To continue the nostalgic essence of The Classics, simple quotes and iconic scenes from popular movies were used.