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Student project - logo, stationery package and direct mail card for The Chicago Store.
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STUDENT PROJECT
This identity and accompanying direct mail card was created for my portfolio class at Southwest University of Visual Arts. 

The logo references 1920's graphics and combines it with a modern type layout. The Chicago Store was founded in 1919 and has been a family owned business ever since. 

The direct mail card promotes The Chicago Store's rental service particularly targeted toward back to school rentals for school-age children.