Creation of brand identity, stationery, and branding campaign for The Chapter Bookstore & Coffee Shop.
The Chapter is directed at a senior audience, and aims to bring that wonderful nostalgia and tradition back into reading and afternoon tea. Vintage interiors support this feel, with woods, carpets, and vintage cutlery and crockery used throughout. The design of the logo and branding reflects the nature of the company. In the trademark symbol, an old-fashioned sofa holds an open book, and makes use of browns and greens to reflect the woods of the interiors, as well as the outdoor aspect of the Chapter experience.