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The Carte Noire Readers Problem: How do you get busy middle-aged women to engage with a seductive French coffee brand? Solution: Desirable ac… Read More
The Carte Noire Readers Problem: How do you get busy middle-aged women to engage with a seductive French coffee brand? Solution: Desirable actors read literary love scenes in coffee break sized online content. Media: Branded content, website, reading events. Promoted by print and online advertising, direct mail, PR, radio and a partnership with Penguin Books. Shared via Facebook and Twitter. Results: UK sales up 20% 150,000 website hits 2,000+ incoming links Commissioned for a 2nd season. Role: Creative lead Read Less
Published:
Campaign overview. 
Website homepage. 
Press.
Online advertising.
Tom Chambers doing a live reading at the Cheltenham Literary Festival