Promotional Movie Poster
The concept was to explore the idea of the movie theater experience being a dying species; so promoting "The Canyons" as a movie of a different era (or look like it was, at least) was the goal. The story is modern day.
I went for a "poster within a poster" look and feel. Finding "The Canyons" poster on display on some urban wall in the mix of many other torn posters and fliers was the image in my head, and having "The Canyons" poster look like an old 70s minimal stylized poster (derived from Woody Allen's "Manhattan" poster and other similar ones from that time) was another goal.
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