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About

About

Founded by personal trainers and real-life couple, 
Tony and Karen Hill, The Burn is a growing personal 
training, fitness and wellness center in… Read More
Founded by personal trainers and real-life couple, 
Tony and Karen Hill, The Burn is a growing personal 
training, fitness and wellness center in San Diego, CA. CHALLENGE Help a smaller, personal training gym stand out against 
the rival fitness mega-chains. SOLUTION Create a unique brand personality and voice for The Burn that 
doesn’t take itself too seriously—except when it 
comes to results. SERVICES DELIVERED Creative Direction Concept development Copywriting Read Less
Published:
Founded by personal trainers and real-life couple, 
Tony and Karen Hill, The Burn is a growing personal 
training, fitness and wellness center in San Diego, CA.
 
CHALLENGE
Help a smaller, personal training gym stand out against 
the rival fitness mega-chains.
 
SOLUTION
Create a unique brand personality and voice for The Burn that 
doesn’t take itself too seriously—except when it 
comes to results.
 
SERVICES DELIVERED
Creative Direction
Concept development
Copywriting


HEADLINE
You have your mother's thighs. Only this time, she wants them back.

The Burn
Life Changing Fitness


HEADLINE
You may not have an ego, but your abs will give you a hell of an excuse.

The Burn
Life Changing Fitness