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Take the Brazilian Journey and get faster. Train with Brazilian superstars Robinho, Fabiano and Nilmar. Then race the world’s fastest player in t… Read More
Take the Brazilian Journey and get faster. Train with Brazilian superstars Robinho, Fabiano and Nilmar. Then race the world’s fastest player in the Cristiano Ronaldo speed test. Get faster with the fastest. In a year when the eyes of the world were firmly on the World Cup, we gave young footballers mobile access to the world’s best training programme, featuring the Brazilian national team. Nike Football+ revolutionises the way aspiring footballers improve their game. When they buy the Mercurial boot, they receive a code to unlock Master Speed: The Brazilian Journey – a new mix of training and storytelling. Young players follow the authentic journey of a Brazilian hopeful. Start on Rio’s streets and futsal courts, progress to a top Brazilian club and go on to a leading European team, before earning the national shirt and entry to Brazil’s mountaintop training compound. Every stage features drills from the Brazilian national coaches, plus insight from World Cup superstars and footballing sensations, including Robinho, Fabiano and Nilmar. The iPhone App enables young players to take The Brazilian Journey to the pitch where they watch videos, get advice and instantly share training progress with players worldwide via social networks. This competition increased as young players raced the world’s fastest footballer. Using their mobile, players watched the specially created Cristiano Ronaldo Speed Challenge pitch-side. They ran the challenge and instantly posted times to the global leader board to rate themselves against players across the world and Cristiano himself. This helped push the Nike Football+ App to 1 million downloads. MY ROLE Creative direction, concept, art direction. CREDITS Group Creative Director: Duan Evans Creative Director: Phil Haworth, Rodrigo Sobral Client Partner: Geoff Northcott Account Director: Jo Holdsworth Project Manager: Joel Godfrey Director: Alex Wills Art Director: Rodrigo Sobral Designer: Ignacio Gonzalez, Nano Doce Associate Copywriter: Nat Cantor Read Less
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