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About

Inspiration
Published:
STYLE GUIDE
The Beatles LOVE Cirque du Soleil, Launched in 2007

The purpose of this inspirational document is to provide guidelines that support a consistent and cohesive visual identity for LOVE product development for Cirque’s internal design department and external licensees. It was constructed in collaborations with Apple Corps, show creators for LOVE and Cirque’s Marketing team.

Colours, material elements and fabrics add dimension and tactile inspiration to a graphic presentation.