THE BIG IDEA
Direct Mailer for THINK (The South African Graphic Design Council)
2009 Student Loerie Winner - Collateral Design and Illustration Craft
This direct mailer for the THINK council, aims to encourage final year graphic design students to join. It comes with a "creature creator" sticker pack so students can express their creativity and create their own creatures.
The mailer takes the concept of ideas and brings it to life through quirky illustrations and hand-drawn typography, depicting the struggles of a designer trying to catch the elusive "big idea." The accompanying sticker book invites the viewer to create their own "idea creature" and stimulates creativity through self-expression.
SOME OF THE CREATURES CREATED BY PASSERS-BY AT THE DESIGN INDABA 2009
